Guide · 7 min

Understanding branded residences

What a hotel or fashion name adds to a home, and what it costs.

1. 1

   Separate the brand from the building

   The name is marketing. The build quality, location and management are what you are buying.

2. 2

   Ask what the operator provides

   Services vary widely, from full hotel-style cover to a logo on the lobby.

3. 3

   Read the service charge

   Branded schemes often carry higher recurring costs. Ask for several years of actuals.

4. 4

   Check the licence term

   Brand licences can end. Find out what happens to the name, and the services, if they do.

5. 5

   Compare resale evidence

   Look for like-for-like resales rather than launch prices.